Color in the world today affects people more than almost anything else. Color is used as a rhetorical device. It provokes feelings in people to persuade them one way or another. Depending on the target audience, people will use one color or another.
According to research, different colors represent different emotions, personalities, and lifestyles. Most people do not realize they are manipulated every day by the use of colors. If someone wants to make a bold and powerful statement, the color black may be used. The color black may often be used by a company targeting leaders who strive to be powerful. Research shows that blue is the least appetizing food color, yet the most relaxing color when put on the walls of a bedroom. Yellow is known to be the most cheerful color. However, people lose their tempers most in rooms painted yellow. If someone desires to look pure and innocent, he may use the color white. Whatever the color might be, it is rarely decided randomly. Color is one of the most effective visual rhetorical devices.
Whether it is to create a feeling of power, innocence, tranquility, luxury, optimism, reliability, or relaxation, color is used widely to appeal to any of the human senses.
http://www.infoplease.com/spot/colors1.html
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